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OBJECTIVE
Provide rapid response to communications challenges as a public relations/marketing/publishing resource for print and web sites. Problem solving and strategy to execution (writer, editor, computer formatter, content provider). Part time or freelance, telecommuting or onsite. SKILLS - Assess informational needs
- Concept development
- Write/edit
- Art direction
- Computer formatting
- Software proficiency in Mac versions of Dreamweaver, Quark XPress,
PhotoShop, as well as ftp and pdf software and scanner use. Knowledge
PowerPoint
- Oversee production
- Marketing/publicity
EDUCATION
Bachelor of Journalism, University of Missouri
Master's in Communication Management from the S.I. Newhouse School of Communications, Syracuse University
On-going classes and technical seminars at the School of Visual Design and New School in NYC and Fairfield University EMPLOYMENT
April 2002 to present - freelance web site creation
and maintance, copyediting and writing
February, 2001, to April, 2002- - independent contractor at AGT Seven design studio at MasterCard, Purchase, NY: proofreading, quality control, corporate style adherence, editing - freelance writing - web site maintenance American Institute For Foreign Study, Stamford, CT - Web Coordinator - January, 2000, to February, 2001.
- managed web site (http://www.aifs.com)
- wrote, edited, formatted and published editorial material for eight
brands under the corporate umbrella, handling material from international
subsidiaries and field representatives in various parts of the world.
- introduced the potential of the internet as a marketing medium to
division heads as it was developing; educating as to best practices
and working to meet particular needs and develop strategy
- revamped architecture, updated design using outside designers for
templates and added content for new divisions
- coordinated promotions with tele- and data-base marketing to maximize
reach
Editorial Director
- 1987-2000 also at the Institute
-In charge of a million+ dollars of print products annually including
writing/editing and producing catalogs, newsletters, brochures, flyers,
posters, presentations, PR releases and ads.
- Cut print costs 30% while maintaining strict adherence to deadlines
and high standards for content
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Introduced on-demand printing approaches, customizing materials for
clients
- Hired design, photography and print services
- Wrote, edited and formatted content
- Oversaw
production
- As time permitted, developed the corporate web site, which led to
my next position
Previous:
Staff writer for the Detroit News. Retail special events. New
York PR agency account executive |
