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OBJECTIVE
Provide rapid response to communications challenges as a public relations/marketing/publishing
resource for print and web sites. Problem solving and strategy to execution
(writer, editor, computer formatter, content provider). Consulting mostly
by telecommuting. Onsite in Connecticut, New York or Paris, France.
SKILLS
- Assess informational
needs
- Concept development
- Write/edit
- Computer formatting
- Software proficiency in Mac versions of Dreamweaver, Quark XPress
and PhotoShop. Knowledge of PowerPoint.
- Oversee production
- Marketing/publicity
EDUCATION
Bachelor of Journalism, University of Missouri
Master's in Communication Management from the S.I. Newhouse School of Communications, Syracuse University
Classes and technical seminars at the School of Visual Design and New
School in NYC and Fairfield University
EMPLOYMENT
April 2002 to present - freelance web site creation
and maintenance, copyediting and writing
February, 2001, to April, 2002- independent contractor at AGT Seven
design studio at MasterCard, Purchase, NY: proofreading, quality
control, corporate style adherence, editing - freelance writing - web
site maintenance
American Institute For Foreign Study, Stamford, CT - Web Coordinator - January, 2000, to February, 2001.
- managed web site (http://www.aifs.com)
- wrote, edited, formatted and published editorial material for eight
brands under the corporate umbrella, handling material from international
subsidiaries and field representatives in various parts of the world.
- introduced the potential of the internet as a marketing medium to
division heads as it was developing; educating as to best practices
and working to meet particular needs and develop strategy
- revamped architecture, updated design using outside designers for
templates and added content for new divisions
- coordinated promotions with tele- and data-base marketing to maximize
reach
Editorial Director
- 1987-2000 also at the Institute
-In charge of a million+ dollars of print products annually including
writing/editing and producing catalogs, newsletters, brochures, flyers,
posters, presentations, PR releases and ads.
- Cut print costs 30% while maintaining strict adherence to deadlines
and high standards for content
-
Introduced on-demand printing approaches, customizing materials for
clients
- Hired design, photography and print services
- Wrote, edited and formatted content
- Oversaw
production
- As time permitted, developed the corporate web site, which led to
my next position
Previous:
Staff writer for the Detroit News. Retail special events. New
York PR agency account executive |
